Own Your Space Online
Less worry about online platform “policy changes” in the long term
No actual reason except the system generated notice (Sorry this post…). I messaged the mods, and no reply. As a user, I have no voice there.
It reminds me of Rand Fishkin — a well respected marketer’s view on his recent interviews/talks.
In short, many online platform take away the leverage from users to keep people on their platform. Where many of them are content provider for the platform.
For example, Google search results hi-jack content and make it their own. It kills inbound traffic to the actual source. Or Facebook’s new algorithms cut the engagements, which kills many pages. It also killed some business I personally known.
In that situation, Rand gives his advice for brands and content writers:
Play by their rules, and try to depend on them as little as possible. It seems hard at first, but once it estalished, you don’t have to worry about platform “policy changes”.
Here is Rand Fishkin 10 minutes talk, with some insights how some sites changes — Future of Web Marketing Changes the Startup Game