Validate your Product — The 4 wheels

When validating a product, try to use different channels, and remember these 4 wheels

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Kids art (internet)

Try different channels

When validating your product, try different channels. The best channel should be the one you can use indefinitely.

The 4 wheels

To have a good product, it needs 4 things:

  • Market: who is buying?
  • Distribution: how to reach that market?
  • Pricing: how much is suitable for that market?

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